Our websites come equipped with modern, cutting-edge features that make them perform as best as possible, on many different fronts:
Visually appealing design that creates an enjoyable user experience and positively represents your business.
Your website looks great on mobile phones, tablets, and desktops. Our mobile sites have a custom header that allows visitors to easily call you with one click.
We don’t use themes, templates, or other pre-packaged, restrictive framework. This allows us to build completely custom sites – design, layout, motion, images, text, you name it!
Everyone has been to a website that is plastered with keywords – it doesn’t feel genuine. Further, it creates a negative user experience which is likely shown in behavioral traffic data (ex: average time-on-site is well below average). Search engines began penalizing these websites as SEO has evolved to become more than just spamming keywords. Keywords are still important though.
We blend your most valuable keywords seamlessly into the website. This produces better search engine results without diluting the visitor experience.
Site speed is an important factor in SEO; our websites are lightweight so your site loads fast… Really fast. Our website framework was built from the ground-up with no themes, templates, and unnecessary components that slow websites down.
Additionally, our premium website hosting servers hold to the highest industry standards in speed and security.
Your website is connected to your Google My Business (or, Google Business Page) which gives you higher visibility in the Google Local Pack and Google Maps. This strong connection is made by adding “Local Schema Markup” to your website. Your website can also be shown in search results with a star rating, phone number, and other eye-catching snippets that garner more clicks.
Proper usage of Meta Tags (title and description) and Alt Tags will instantly get your website in better standing than a majority of small business websites today. Meta Tags communicate to search engines what is on a page. Alt Tags are attached to images to communicate what the image is, and naturally have keywords. We write custom Tags for all your pages and images so search engines can better index your site for related keywords. Note: You can see these “tags” in action on a Google Search Results Page – Title Tag is blue, Description Tag is underneath.
Like speed and load time, website security is an ever-increasing factor in a website’s ability to rank high in search engines. All our websites come with a custom SSL encryption, smart IP blocking, malware protection and daily backups. Notice the “https://” and green padlock in the browser window.
The ultimate goal of your website is to produce leads. Your website will come equipped with an Estimate Form that captures customer information: name, phone number, email, address, job description, and anything else you’d like to gather. These forms are automatically sent to any email(s) you’d like.
We add a Facebook Live Feed so your Facebook posts automatically publish to your website. We also add social icons throughout your site to exposure visitors to your social media channels, which increases your followers over-time. Additionally, if you have other online profiles (ex: HomeAdvisor, Nextdoor, Thumbtack, etc.) we link those, as it’s beneficial to your site’s SEO.
We offer a free, live-chat application that is connected to your Facebook Business Page. If you are active on Facebook, this is a great tool. When someone types into the Live Chat bubble, it is automatically sent to your Facebook Messages where you carry the conversation. Common Live Chat tools require a customer service representative to respond quickly. This tool allows you to respond at your convenience on Facebook.
If you’d like to send a newsletter to your customers and leads, we can integrate your Lead Form with a MailChimp account. MailChimp is a free, easy-to-use email marketing platform to stay top-of-mind with your customer base. You can send a newsletter to your database in less than 5 mins. Additionally, we can design a pop-up to encourage email signups – this works well with an offer (ex: 10% off your first job).
After a visitor submits a Lead Form, they’ll be directed to a Thank You page that thanks them by name. This is an added layer of professionalism that creates a more personal interaction. At this point, the visitor is also encouraged to follow your social media accounts.
When you trust us with your website, you’ll gain a new team member for your business. You can always reach out to ask us a question, add project photos, a new review, or whatever else you’d like. Through our years of working with handyman businesses, we’ve accrued a wealth of marketing-related knowledge that we freely pass that along.
Without your success, we are not successful. We do everything we can to help your business succeed – we are here to help!
Thank you for your interest in our websites, and I look forward to talking with you! Note: average turnaround from start-to-launch is 5-10 business days.
-Jason Call, Owner of Handyman Web Design