Now that you’ve created a business Facebook page and made edits to your Google My Business Page it’s time to take the next step. To increase business and make the most of your handyman website you need to frequently be creating and delivering new content for your audience to connect with. One of the best ways of connecting with your audience is through photos. Photos of your completed jobs, projects you’re working on, or just photos of yourself.
This guide will teach you a few photography tips to help make your pictures stand out from the average handyman. We’ll be working with a Samsung Galaxy smartphone, but any modern device will have similar capabilities.
Here’s a video we put together walking you through the whole process. Follow along for step-by-step instructions.
Find the Camera app on your phone. Once you have that open we’re going to change a few settings to help improve picture quality. Find your Settings button or page. The settings button is often a gear or wrench icon.
First thing we’ll want to adjust is the Picture Size. It may also be called “Picture Quality” or something similar. This determines how big the resolution of our photos are. Higher resolution photos can showcase finer detail lower resolution photos leave out. Don’t let your hard work go unnoticed! The camera on my phone goes up to 12 megapixels at a resolution of 4032×3024, so we’ll set it there.
Next adjustment is optional, but recommended. Inside your settings you’ll find an option called “Grid”. I prefer to use this when shooting pictures (more on that later). If your phone doesn’t have this option don’t worry, you can work around it.
If you have your grid activated on your screen, you’ll notice it creates 3 different zones horizontally and vertically. When taking photos try to align points of interest with the grid intersections. This is called the rule of thirds. It makes the subject of your photos appear natural and more pleasing to the eye.
If you’re taking a picture of a fence you repaired or the new ceiling fan you installed, lighting should be one of your biggest focuses. Is the sun overhead? Are there heavy shadows making your picture look dark? Whatever you’re taking a picture of, it needs to be well lit to show off finer details.
Natural lighting is usually the best option, but if the subject of your photo is indoors try to turn on as many lights as you can. Avoid using the built-in flash on your phone because it has a tendency to distort color or make pictures look washed out with light.
Try taking pictures from multiple viewpoints. If you installed a window, take pictures from different angles on the inside and outside. If you fixed a hole in the wall show it close up and also from far away. Give the audience perspective to see your work at different viewpoints.
Choosing a focus point will determine what people look at when they see your pictures. Are you shooting before and after photos? Focus on the area that you’ll be working on. To do this remember our rule of thirds. Put your subject on a grid line intersection, make sure you lighting is good, and snap the picture. When you come back to take the after photo line it up exactly how you shot the before photo. Consistency between photos helps show off the work you did and how much better the finished product looks.
Editing isn’t required, but it can help your pictures look much better. You want potential customers to see your work in a clean, professional way, and editing can help accomplish that.
To keep things uniform we’re going to use Pixlr photo editor. This is a free app you can download from the Apple App store or from Google Play. Get the app installed and open it up. From the main menu select “Photos.” Select the photo you want to edit and it should enlarge on your screen. On the bottom left select the Toolbox icon. This pulls up a menu of available tools you can use to enhance your photo. We’ll only focus on 4 of the tools here.
If you want to compare your current, edited photo to the original, hold down your finger on the image (this is called a hard press) and the original image will appear. When you release the hold your image will return to the edited version.
Crop. If your photo has some extra space around the edges, or if you want to exclude part of the photo, this tool will help you trim off unwanted parts of the picture.
Rotate. If your photo appears upside down or sideways, you can adjust that here.
Autofix. This option uses an algorithm to automatically adjust various elements of the photo. Near the top right of your screen you will see an icon of a box with a line through it. Tap on this icon to view the photo before and after adjustment. It can make your pictures look great, but be cautious as some photos can look fake or over adjusted. When in doubt, use the next tool.
Auto contrast. Contrast is the difference between light and dark parts of your picture. Using this feature will highlight edges or shadows, giving your picture some depth and vividness. Near the top right of your screen you will see an icon of a box with a line through it. Tap on this icon to view the photo before and after adjustment.
Now we need to get this photo in front of our audience. Open your Business Facebook page and touch inside the blank box with “Write Something” in it. Press “Photo/Video” and select the photos you want to upload.
You can select more than 1 at a time, so if you have a before/after photo select both. Click “Done” near the top right. If you want to write a description of the photos fill in the section above them labeled “Say something about this photo.”
When you’re ready to schedule the post click “Share” in the top right.
This will open a new window where you can choose to share the post now, or schedule it for a later time.
From our research we’ve found the best time to post on Facebook is weekdays between 1pm-4pm.
Schedule your post time and date, then select “Schedule Post.” Keep in mind, as a Handyman Web Design customer your Business Facebook page is connected to your website. This means things posted to your Business Facebook will be visible on the website automatically.
If you complete a job and want to update a photo on your handyman website you’ll need to send them to us at email@example.com. Any photos sent to us before the 20th of the month will be added to your site by the 1st of the following month.
With your new photos include the following information:
Photos to remove from website (if any)
Thanks for reading!
Signup for our email list and receive a free copy of our ultimate guide to Handyman Marketing. This 20 page guide will introduce actionable, easy-to-understand strategies to grow your handyman business.
Receive your free copy!