If you’ve read our Handyman Marketing Guide, you know that a handyman’s Google Business Page (officially called Google My Business, or GMB) is a critical component to being found online by potential customers.
When utilized correctly, it’s a powerful tool to grow your organic website traffic, reach more of your target audience, and ultimately grow your business.
Follow this guide and you’ll be able to do just. It will allow you to quickly assess and optimize your GMB so you can focus on what you do best – being a handyman.
Step 1: Create And Verify Your GMB
Visit business.google.com and follow the instructions to create your GMB.
Note: There’s a possibility that your business already exists on Google (especially if you’ve been in business a while). If that’s the case, you’ll need to claim the GMB listing, rather than create it.
You’ll receive a postcard in the mail to verify you are the rightful owner of the business. Once you receive this postcard (within 5 days), follow the instructions to verify the business.
Step 2: Input Basic Information And Add Photos
Everything from here will be done within your Dashboard. When logged into your Google account, you can access your dashboard by going to business.google.com – here’s what it looks like:
This step is pretty self explanatory, but, nevertheless, important. Be sure ALL your basic information is filled-in and correct (name, address, phone number, website, etc.). This is done in the Info section.
Also, an easy and often overlooked step is adding photos. I know this seems trivial, but there is a positive correlation between GMB performance and having a minimum of 5 photos. Be sure your Logo and Cover Photo are set, as they are most visible.
Note: There is a URL for “appointments”; I advise using this if you have a have a form for quotes or estimates on your website. All Handyman Web Design customers have a dedicated URL for this section available upon request.
Step 3: Secure Your Short Name
As of June 2019, you can secure a Short Name. This is a long-awaited feature that makes it easier for you to share your GMB profile with the public. You can find this in the Info section, as seen below:
Here's how you can use your Short Name:
Share your full profile using the following URL structure: g.page/*shortname*
Have customers leave you a Google review with one click using the following structure: g.page/*shortname*/review
Please use the review feature! Consistently accruing 5 star Google reviews greatly increases your online visibility, credibility, and also benefits your website’s SEO.
Step 4: Address & Service Area
Adding your physical address increases the likelihood of your business being shown in Google search results – this is especially true if you are located within city limits of your service area. I understand this is a personal decision, as most business owners operate out of their home. If you do not want your address shown, simply leave that field blank.
Here’s where you add your target service area(s) for your handyman business:
If you would accept work in a town/city, add it here. There is a limit to how many service areas you can add, so include your primary service areas within that limitation.
Step 5: Select Business Categories
This is one of the most important steps, because it is a key influencer in your business getting into the “Local Pack” when someone searches for your services.
Getting into the Local Pack automatically gets you on the first page of Google – and over 50% of click-throughs on searches with local intent go to the Local Pack.
Here is an image of the Local Pack results for my search query “handyman in longview tx”:
You can see where “Handyman” is noted on the business listing – this is an actual category within your GMB, so be sure to make that your primary category. Of course, if you primarily take on other Skilled Trades work, select the appropriate primary business category (example: Contractor and Electrician are a few options).
Also select a handful of secondary categories. There are many choices here, so take some time to go through them or use “control + F” on this article to search for possible categories. For example: Fence Contractor is an option, so if you specialize in fences this is a great choice. You can also see, from the screenshot in Step 4, that there are options related to construction: Contractor, Remodeler, Kitchen Remodeler, Bathroom Remodeler. These are great secondary categories if you also take on larger projects.
Here’s where you can add or edit your business categories:
Step 6: Add Handyman Services
This section allows you to add service categories and specific services. Couldn’t add or find all your “service categories” from the above step? This section communicates to Google your entire service offering.
As seen in the screenshot below, Google is increasingly using content from GMB profiles and websites to serve the best results to searchers (after-all, their business relies on serving quality results to customer searches).
Here’s where you go to add and edit your services:
There’s two components to the “Services” section within your GMB: sections and items.
It’s pretty intuitive once you get into the section, but let me explain using an example:
You install a lot of light fixtures for your customers. You could add “electrical” as a section, and “light installation” as an item. Or, you could add “light installation” as a section, and “canned light installation” as an item (along with other lighting styles).
For a simple alternative, create a section titled “Handyman Services” and add all your service offering to that section.