If you’ve read our Handyman Marketing Guide, you know that a handyman’s Google Business Page (officially called Google My Business, or GMB) is a critical component to being found online by potential customers.
When utilized correctly, it’s a powerful tool to grow your organic website traffic, reach more of your target audience, and ultimately grow your business.
Follow this guide and you’ll be able to do just. It will allow you to quickly assess and optimize your GMB so you can focus on what you do best – being a handyman.
Visit business.google.com and follow the easy, painless instructions to create your GMB.
Note: There’s a possibility that your business already exists on Google (especially if you’ve been in business a while). If that’s the case, you’ll need to claim the GMB listing, rather than create it.
You’ll receive a postcard in the mail to verify you are the rightful owner of the business. Once you receive this postcard (within 5 days), follow the instructions to verify the business.
Everything from here will be done within your Dashboard. When logged into your Google account, you can access your dashboard by going to business.google.com – here’s what it looks like:
This step is pretty self explanatory, but, nevertheless, important. Be sure ALL your basic information is filled-in and correct (name, address, phone number, website, etc.). This is done in the Info section.
Also, an easy and often overlooked step is adding photos. I know this seems trivial, but there is a positive correlation between GMB performance and having a minimum of 5 photos.
Note: There is a URL for “appointments”; I advise using this if you have a have a form for quotes or estimates on your website. All Handyman Web Design customers have a dedicated URL for this section available upon request.
Don’t overlook setting your service area. Here’s where you add your target service area(s) for your handyman business:
Be sure to uncheck that box! Because you serve customers at their address, this box needs to be unchecked. Also, when someone looks for your business on Google, the map will show your service area circled, rather than a pin on your business address.
This is one of the most important steps, because it is a key influencer in your business getting into the “Local Pack” when someone searches for your services.
Getting into the Local Pack automatically gets you on the first page of Google – and over 50% of click-throughs on searches with local intent go to the Local Pack.
Here is an image of the Local Pack results for my search query “handyman in longview tx”:
You can see where “Handyman” is noted on the business listing – this is an actual category within your GMB, so be sure to make that your primary category.
Also select a handful of secondary categories. There’s a lot of choices here, so take some time to go through them or use “control + F” on this article to search for possible categories. For example: Fence Contractor is an option, so if you specialize in fences this is a great choice.
Here’s where you can add or edit your business categories:
This is a GREAT feature for handyman businesses. This section allows you to add service categories and specific services.
I’ve personally experienced direct positive results from using this section for my business.
Why is this such a great, effective feature? Because no one uses it, so it’s another edge you can have over your competition.
Here’s where you go to add and edit your services:
There’s two components to the “Services” section within your GMB: sections and items.
It’s pretty intuitive, but let me explain using an example:
You install a lot of light fixtures for your customers. You could add “electrical” as a section, and “light installation” as an item. Or, you could add “light installation” as a section, and “canned light installation” as an item (along with other lighting styles).
There’s no blatant right and wrong way to add your services – just be sure to add them! It will help your website and GMB listing’s overall visibility, as well as visibility for specific services.
Feel free to reach out if you have any questions or comments!
Thanks for reading!
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