How To Get The Most From Your Handyman Website: 5 Tactics

Jason Call

Jason Call

Web Designer, Digital Marketer, Small Business Owner, Husband, Brother, Son, Friend, Musician

A common question we receive after finishing a website is: Now what? How do I best use this tool?

Seek no further.

All of the below tactics assume you have a website with the following ticks:

  • "Lead Form" for visitors to fill out
  • Optimized for conversions with a consistent Call-To-Action (example: get a free estimate!)
  • Best practice On-Page SEO to maximize growth in value with time and traffic
  • Project gallery and/or Facebook feed to display work and show recency
  • Ability to connect your website to an email marketing platform (we offer integration with MailChimp, our favorite free email marketing platform)

Yes, our handyman websites tick all these boxes and then someĀ šŸ™‚

1. Your Website Is a lead funnel

First, and most important, your website is a place to send EVERY lead you get. Why EVERY lead? (Phone call, Facebook, Yelp, etc.)

Because your website’s primary purpose is to convert visitors into leads. If setup correctly, it will have everything a potential customer needs to make a purchase decision – i.e. should I hire this business?

Sending every lead to your website yields many benefits for you and your handyman business.

  • Saves you time by not having to answer your phone and messages throughout the day
  • Gives you peace of mind knowing your website has everything it needs for a potential customer to decide if they want to hire you, and gives them a place to request an estimate
  • Starts developing a relationship with potential customers by showing prior work, a live Facebook Feed, photo of yourself and/or family, and a short bio of your business

2. Link Your Website In all social media posts

As the title plainly states, link your website in ALL social posts with a Call-To-Action.Ā 

This will drive website traffic, which will ultimately increase your leads and develop SEO value so your website ranks higher in search engines.

Here’s a couple recent examples of solid Facebook posts from some of our handymen:

handyman facebook post examples that link handyman website

Tip: try to sprinkle in some “selfie” style photos into your posts. This helps to establish trust with your audience. People love to see theĀ real people that are behind the business!

3. Showcase experience & develop trust

Your website is equipped with features and components that showcase your expertise and develop trust with potential customers.Ā 

Your project gallery and Live Facebook Feed showcases your expertise by:

  • Showing visitors what kind of work you do
  • Highlighting “key” projects that really stand out (a common example we see vary from light fixture installations, fence repairs, and full remodels or carpentry work)
  • Sharing tidbits of knowledge and information on Facebook posts establishes you as an expert and someone that can be relied on
Perhaps even more importantly is developing trust with potential customers. We’ve all heard the horror stories of handymen who flat-out can’t be trusted. Having a professionally designed website and showing work “recency” on your Facebook Business Page develops trust, and places you as a “serious business” in the customer’s mind.

4. grow an email list with the website estimate form

Another way to best leverage your handyman website is to connect your estimate form with an email marketing platform. This allows you to automatically capture emails that can be marketed to at a future time.

As mentioned above, we offer email integration with MailChimp, our preferred email marketing platform. It’s free (for an email list of under 2,000) and easy to use.

5. Link your handyman website in free online directories

A practice known in the marketing world as “Link Building” is a SEO tactic. The more websites linking to your website, the better your website will rank in search engines.

To give you an idea of what I’m talking about, here is a short list of popular online directories:

  • Google Business
  • Yelp
  • Yellow Pages
  • Your local Chamber of Commerce

We have a more exhaustive list in our Marketing Guide, as well as a strategy to find Free Online Directories in your area, that you can download at the bottom of this page.

Thanks for reading!

If you haven’t yet, download our Handyman MarketingĀ guide. It’s a 20-page guide that will teach you actionable, easy-to-understand strategies to grow your handyman business.

You can receive that right to your inbox at the bottom of this page.

We hope you have found value in this blog post. Feel free to reach out with comments or questions!

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What to expect after filling out this form:

I will give you a call within one business day to accomplish the following items:
  • Most importantly, I will answer all your questions!
  • Solidify the best website plan for you
  • If you don't currently have a website, we will go over domain options
  • I will fully inform you on the process and what I need to serve you and your business

Please Note: we currently only serve customers in the United States & Canada

jason call owner of handyman web design

Thank you for your interest in our websites, and I look forward to talking with you! Note: average turnaround from start-to-launch is 5-10 business days.

-Jason Call, Owner of Handyman Web Design