A common question we receive after finishing a website is: Now what? How do I best use this tool?
Seek no further.
All of the below tactics assume you have a website with the following ticks:
First, and most important, your website is a place to send EVERY lead you get. Why EVERY lead? (Phone call, Facebook, Yelp, etc.)
Because your website’s primary purpose is to convert visitors into leads. If setup correctly, it will have everything a potential customer needs to make a purchase decision – i.e. should I hire this business?
Sending every lead to your website yields many benefits for you and your handyman business.
As the title plainly states, link your website in ALL social posts with a Call-To-Action.
This will drive website traffic, which will ultimately increase your leads and develop SEO value so your website ranks higher in search engines.
Here’s a couple recent examples of solid Facebook posts from some of our handymen:
Tip: try to sprinkle in some “selfie” style photos into your posts. This helps to establish trust with your audience. People love to see the real people that are behind the business!
Your website is equipped with features and components that showcase your expertise and develop trust with potential customers.
Your project gallery and Live Facebook Feed showcases your expertise by:
Another way to best leverage your handyman website is to connect your estimate form with an email marketing platform. This allows you to automatically capture emails that can be marketed to at a future time.
As mentioned above, we offer email integration with MailChimp, our preferred email marketing platform. It’s free (for an email list of under 2,000) and easy to use.
A practice known in the marketing world as “Link Building” is a SEO tactic. The more websites linking to your website, the better your website will rank in search engines.
To give you an idea of what I’m talking about, here is a short list of popular online directories:
We have a more exhaustive list in our Marketing Guide, as well as a strategy to find Free Online Directories in your area, that you can download at the bottom of this page.
If you haven’t yet, download our Handyman Marketing guide. It’s a 20-page guide that will teach you actionable, easy-to-understand strategies to grow your handyman business.
You can receive that right to your inbox at the bottom of this page.
We hope you have found value in this blog post. Feel free to reach out with comments or questions!