If you’ve already read our Free Handyman Marketing Guide then you know how important it is to keep new, engaging content for your handyman website and social media. Facebook business accounts are great for social media, but blogging is how many successful businesses keep their websites optimized for search.
Blogging offers you, the expert, an opportunity to showcase your knowledge to the people who matter most; your customers! Blogging helps establish credibility with your audience, creating a trust that will place you top-of-mind when they need services you offer.
Our Pro & Ultra Handyman Website Plans come with a blog. Use this easy, step-by-step guide to publish your own blogs.
Here are some ideas for blogs that you can write:
To create your blog you need to go to your website
To do this enter your website name in the address bar of your web browser.
Type /wp-admin at the end of your website URL.
Now that you’re on the WordPress login page enter the credential provided to you in the official email you received from the web developer and click “Log In”
Once on the Dashboard locate the menu on the left side of your page. Find “Posts” and select it.
Once the Pages tab loads, select the blue button that says, “Add New”
Now you’re ready to enter your blog information. Add your blog title in the blank title section, and your blog text to the blank blog text section under it.
Once you’ve entered the title and text scroll down the “Posts” page for Step 6
Once you’ve scrolled down locate the “Set featured image” button and select it
A pop-up will appear on screen. Near the top left of the pop-up, select the “Upload files” tab.
Your screen should now match Step 7 photo. Next click on “Select Files,” locate the desired photo on your computer, and select it. Try choosing a photo that is related to the blog topic. One of your own images is a great option.
Finally, click “Set featured image” near the bottom left of your screen.
Note: Blogs do not require a featured image, but the images do improve how blogs perform on search engines.
The featured image pop-up window should disappear. Scroll up to the top of the current page. Locate the “Publish” button.
Once this action has loaded, your blog is now live on your website!
If you haven’t yet, download our Handyman Marketing guide. It’s a 20-page guide that will teach you actionable, easy-to-understand strategies to grow your handyman business.
You can receive that right to your inbox at the bottom of this page.
We hope you have found value in this blog post. Feel free to reach out with comments or questions!