Handyman Marketing Program: SEO & Lead Generation

Jason Call

Jason Call

Owner of Handyman Web Design

overview of our 3 phase handyman marketing program

Hi I’m Jason, lead marketer and owner of Handyman Web Design. Having an awesome website is one thing, but getting quality traffic from interested customers is another. 

This is where our comprehensive, 100% done-for-you, Handyman Marketing Program comes into play. Through this program, broken into 3 phases, we can get your handyman business where you’d like to be:

✅ More leads

✅ More sales

✅ Higher search engine rankings

✅ Superior results from online marketing to grow your company

Overall, we make you look impressive online, bring in quality traffic, leads, and phone calls. Gone are the days of worrying if your lackluster online marketing is costing you business.

Below I will explain, step-by-step, our Handyman Marketing Program.

PHASE 1 - laying the foundation

A successful online marketing strategy is built on a solid foundation; this foundation is critical for future growth. This is what Phase 1 is all about! Here’s what we’ll do together:

  • Create a modern, effective website that works for your business
  • Set up a system to automate the process of consistently generating 5 star reviews
  • Set up your personalized monthly tracking report to understand how your website is performing

We create a website that works

It all starts with creating a website that works for your business. Your website is the foundation of the Handyman Marketing Program; we build it with best practice SEO, so it starts climbing the search engine results, and conversion rate optimization, so it turns your visitors into leads and phone calls. Your custom website will be tailored to your:

  • Branding (logo, colors, slogans, etc.)
  • Who you are
  • Your service offering
  • And where you provide your services

You might be a handyman that has been in business for 20 to 30 years and never set up a website; or maybe you’ve tried building your own and aren’t seeing any results. In either case, we are going to get your website right!

honest lee handyman seo screenshot

Consistently generate 5 star reviews

Did you know: 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews?

Did you know: The average consumer reads 10 reviews before feeling able to trust a business? (Reference: 2019 Consumer Review Survey)

Needless to say, reviews are important for your business! Not only for today, but for the future. This is exactly why our Review Generating System is part of Phase 1.

This is a 100% done-for-you system, that will consistently bring in 5 star reviews. All you have to do is text and/or email a link after each job.

This system will help you get more reviews on the platforms that impact your rankings. Not only will more customer reviews improve your SEO, it will also increase leads! Because more people will trust you and feel confident that you are their best choice for reliable handyman services.

lead capture & tracking report to stay informed on progress

Your monthly tracking report will give you an instant, easy-to-digest snapshot of your website’s performance:

  • How much traffic you’ve received, both last month and over the last year
  • A breakdown of where your traffic came from – social media, search engines, YouTube, etc.
  • How many *trackable* leads the website produced – website forms submitted and calls from your mobile site

This tracking report will be expanded upon as you move through your the Marketing Program (at your own pace!) to include:

  • Google Ad campaign data
  • SEO 
  • Google My Business insights
  • Facebook
  • And more!
handyman marketing report example

One of the multiple sections within your monthly tracking report

Phase 2. traffic & lead generation

Phase 1 and Phase 2 are frequently implemented together, because all businesses need to generate leads.

Phase 2 intrudes two components to your Handyman Marketing Program:

  • Creating your lead generation campaign to start bringing in website traffic, leads, and phone calls.
  • Expanding your monthly tracking report to monitor additional website, SEO, and campaign performance data.

Start bringing in relevant traffic & pre-qualified leads

At this point, the marketing program will start to bring leads and phone calls to your business. 

By creating and optimizing a Google Ad campaign, we’ll instantly get your business in-front of pre-qualified leads. How? Because we are showing your ad to people searching for “handyman service near me” and many other related searches. These type of searches indicate intent to hire, they indicate a need right now, and you will be front and center!

google ads for handyman marketing program and seo

expanded tracking report for your ad campaign & SEO data

What’s the point of investing in marketing if you can’t see the outcomes? We track, measure and optimize consistently to ensure your web presence keeps growing, and more leads are flowing through your Handyman Marketing Program.

You will see all your important marketing analytics on a monthly basis:

  • Website visits, and where the visits came from
  • Conversion triggers: lead forms submitted, “Click to call” (and/or text) on mobile devices
  • Google My Business (GMB) metrics – total impressions, clicks-to-website, and calls
  • Reporting on your ad campaigns, so you know exactly what you’re spending and how your ads are performing
  • SEO metrics to monitor impressions and clicks within Google search

Every month you will receive an easy-to-digest tracking report that will give you a snapshot of your Handyman Marketing Program. This tracking allows you to know the output of your marketing, and allows us to improve upon the existing program.

handyman marketing report example

One of the multiple sections within your monthly tracking report

Phase 3 - Facebook ads, retargeting, & handyman SEO

Phase 3 is when your business is really taking off! This is when your Handyman Marketing Plan kicks into full gear, and you are focused on scaling your popular, highly rated home repair company.

Our objective is to establish your long-term domination within your service area. We do this by adding upon the current phases:

  • Our proven Handyman SEO tactics
  • Facebook Advertising
  • and Retargeting Ads

With this comprehensive marketing program, your handyman business will be on course to be the best known and highest regarded service in your area.


Imagine someone typing in “handyman near me” in Google and they see: your ad at the top of the page, your Google Map listing with a ton of 5 star reviews, and your website organically ranking on the 1st page; then, after leaving your website, they see your advertisements across the web and Facebook.

How awesome would that be? That level of visibility is our objective with your Handyman Marketing Plan, and we’ve been helping businesses like yours achieve this goal since 2017!

get known with facebook ads

Facebook is a great platform to consistently get in front of your ideal customer, and do so at an affordable rate. We will create multiple ads that will show to your ideal customers within your service area.

While all ad campaigns are designed to bring leads and calls to your business, Facebook is great because a TON of people are exposed to your business. Even if they don’t call you the 1st, 2nd, 3rd, 4th, 5th… Okay you get it – even if they don’t call you for a while, your advertisements are positioning YOUR company as a premier, local provider.

Handyman seo: establish long-term growth

Our proven Handyman SEO tactics is how we will establish your long-term domination within your service area. While any one can pay to get an advertisement in-front of people, it takes hard work and dedicated effort for a website to rank on the 1st page of search engines.

Seeing as how less than 1% of clicks within Google go to the 2nd page, having a quality SEO strategy is important for long-term success!

The real output of your SEO strategy (as far as tactics used) will be determined on your unique situation, and we will conduct research to create a plan that is tailored to your business.

This plan will depend on: what specific areas you serve, how competitive those areas are, and what your top competitors are doing for SEO.

Note: we have customers who rank #1 with zero ongoing SEO, so the tactics implemented are truly unique based on your market. An SEO strategy for a company in Dallas TX is drastically different than a business operating in an area with less than 250,000 people.

seo magnifying glass

stay "top of mind" with retargeting ads

After building up website traffic data (from Google Ads, Facebook, and SEO), we will create Google and Facebook Campaigns to “retarget” your website visitors. 

These campaigns will show your ad to visitors after they leave your website.

Retargeting is a great method to stay “top-of-mind” and warm up to pre-qualified customers that weren’t ready at that exact moment to contact you, but will be in the future.

retargeting ads for handyman marketing and seo program

Take the next step today!

By partnering with Handyman Web Design, you will gain a new team member that is dedicated to growing your business by using the latest strategies in SEO and digital marketing. 

We are grateful to be the highest rated handyman marketing agency and would love the opportunity to earn your trust, and prove our reputation, by giving your business results.

Have any questions? Schedule a call or contact us now at (530) 492-0223